LW is an advertising company established in Puerto Vallarta since 2003.
We’re focused on designing, printing and distributing advertisement postcards as an innovative way to promote your business and reaching your clients.
A postcard campaign is effective: Proof of this is the growing number of businesses using the postcards and their importance.
A postcard campaign is durable: The advertising postcard has unique qualities because the postcard becomes a collectible object, a sequential campaign will please everyone and specially a collector.
An advertising postcard campaign is flexible: You can design campaigns impossible to make with other media. Use our mailbox as a tool so you can keep in touch with your client. A postcard can be used to create a database, to offer a discount…
Postcards are the fastest, easiest, most economical way to increase sales and profits without spending an extra dime on sales and advertising.
Think of the advantages:
Postcards are cheap to print, and cheap to mail.
Postcards are eye-catching.
Postcards don’t need to be opened. No more trying to write envelope copy to get your prospects and customers to see what’s inside.
Postcards are ‘guerrilla marketing’ at its finest – they target your customers one-by-one instead of mass advertising.
LW is the only media in Puerto Vallarta and Riviera Nayarit offering advertising campaigns that could be transformed into an art piece, collectible and free. It facilitates a direct relationship between the business and the consumer, this advertising media is taken freely, spontaneously and without interference, each consumer takes the postcard which offers an attractive message or stands out.
We offer a thorough service, offering design, print and distribution at selected locations where you can reach your clients. LW is an important tool for a business that wants to communicate efficiently and directly to its clients.
Our #1 All-Time Postcard Marketing Tip is this:
ALWAYS use postcards with full color on one side. And at least one color with a watermark in the backside. 83% of people read their mail the way the Post Office delivers it: with the address facing up. Thus, if you don’t have design on the back, you’re missing the opportunity to really grab the attention of your prospects with an original headline.
Postcards are associated with happy memories – we all like getting postcards from friends and family on holidays.
Postcards are an overlooked marketing secret. And they can boost your business, no matter what kind of business you’re in.
Offline or online, you can grow your client base and make your sales explode. Even on a shoestring budget.
Skip this step if we as LW are preparing your artwork…
Minimum Artwork Resolution is 300 dpi. Make sure your artwork’s resolution is at least 300 dpi. This resolution will ensure that your design will appear crisp and sharp instead of blurry and pixelized.
Convert your graphics to CMYK colors. Your files should be saved in CMYK mode before you send them to us. When we receive a design file in RGB mode, we automatically convert the files to CMYK mode for printing. RGB files cannot be printed on professional four color presses. Not every RGB color has a CMYK equivalent, and the result could be more than just subtle color shifts.
“Bleed” and card size. Your postcard size will be 15 x 10 cm. Your design work should be 15.5 x 10.5 cm (with BLEED) -“Bleed” is a printing term used to indicate the area that will be trimmed off after the job is printed and cut to the finished size-. Since the bleed extends 0.5 cm. all around the card, your design document set-up should be 5 mm. wider all around.
Since the bleed area will be trimmed off during the cutting process, there can be no text or other important information in the bleed area. Furthermore, we require an additional 0.5 cm. buffer margin inside the edges of the card.
File Formats. The following are file formats which are the easiest to work with and which provide the best results: .JPG – .TIFF – .EPS – .PSD – .AI. Please don’t forget to “rasterize” or “render” your font layers.
If you are going to use a black plaster in some part of the design, please use the following combination: